promotional partnerships
From band to brand, tap into our knowledge and network to identify and deliver strong, meaningful associations that are credible and connective.
In 2011 elbow and Robinson’s Brewery were brought together by renegade to brew Build A Rocket Boys, the first ever ‘band beer’. This innovative concept has been much copied, including the Iron Maiden beer Trooper which became the biggest-selling band beer of all time.
Originally devised and delivered through renegade’s licenced industry insight and connections, further collaborations with national brewer and pubco Marston’s among others, have been created for New Order, Stereophonics and Soft Cell.
With experience and contacts across a broad range of industries, encompassing household names and emerging opportunities, renegade are well-placed to find and facilitate genuinely connective ways to bring brands and bands together.
